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Turning Your Online Clients Into Loyal Advocates
The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want...
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How to Write Professional Emails
Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about...
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Hi Lisa! – What Not to Write as an Email Subject
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send...
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Making the Most out of Your Opt-in Process
When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are...
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Important Points for Your Online Privacy Policy
Your privacy policy is an extremely important document and it has a direct influence on your success as a business owner. It is important for you to have one and to share it with others to demonstrate...
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Presenting a Compelling Business Story
Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional...
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Customer Experience Management – Developing Consumer Advocates
How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to...
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How Do You Know if You Are Sharing the Right Message?
You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not...
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Effective Tips for Your Startup
If you have finally made the decision to start building a new business (whether it is your first business ever or one of many that came before it), it can be an extremely frightening proposition. Your...
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Knowing When to Marry or Divorce Your Clients
The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You...
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